Be a competitive, flexible and dynamic supplier,
anticipating and satisfying customer requirements.
THE KEY TO CUSTOMER RETENTION IS CUSTOMER SATISFACTION
A highly satisfied customer stays loyal longer, buys more, talks favorably about the company and products, pays less attention to competitions, is less price-sensitive, offers product or service ideas, and costs less to serve than new customers because transactions are routine. Thus, it would be wise for Tianmao to measure customer satisfaction regularly and try to exceed customer expectations, not merely meet them.
WHAT IS A CUSTOMER?
- A Customer is the most important person ever in this office...in person or by mail.
- A Customer is not dependent on us...we are dependent on him.
- A Customer is not an interruption of our work...he is the purpose of it.
- We are not doing a favor by serving him...he is doing us favor by giving us the opportunity to do so.
- A Customers is not someone to argue or match wits with. Nobody ever won an argument with a Customer.
- A Customer is a person who brings us his wants. It is our job to handle them profitably to him and to ourselves.